Launched in 2013, Qoints is an award-winning startup that is fundamentally changing the way marketers approach their digital campaigns.
By creating a repository of real live digital marketing data from campaigns of many of the world’s largest brands, and providing that data to advertising agencies and brand marketers, Qoints helps CMOs and agency owners set truly objective campaign benchmarks.
As a true disruptor, this fundamentally changes the landscape of how the effectiveness of a company’s marketing budgets is judged. The insights and predictions Qoints generates are used by brand marketers (and their agencies) to justify tactical decisions before, during and after a campaign to squeeze maximum ROI from a marketing budget.
Our partners include some of the largest enterprise software companies and the coolest, most innovative start-ups. Our ever-growing list of brands we have touched include: Ford, WalMart, Energizer, Kinder, Barbie, LEGO, Natrel and many more of the world’s most fun and exciting companies!
Qoints is a spin-off of InfiniteSM, a digital agency that successfully specialized in branded promotional applications since 2008. In 2013, one of our biggest clients asked for conversion projections prior to releasing a media budget for an upcoming promotion. They needed benchmarks in-order to evaluate themselves properly – and we had results (and the rights to use them) from a number of comparable campaigns. We provided projections which set the brands expectations for the campaign which turned out quite accurate.
Around the same time, an international CPG company had a suspect campaign in-market. Their agency knew changes were needed but couldn’t justify the investment to their client. Using averages for campaigns with similar user experiences, we suggested a minor tweak to the flow, costing minimal resources and they campaign saw a 105% increase on their conversion rate from paid media – from there, the market opportunity because obvious and Qoints was born.
A serial entrepreneur, Cory had his first exit at the age of 21 in the IT services space prior to starting InfiniteSM. His responsibilities as Chief Social Officer of InfiniteSM included overseeing clients’ social and Facebook strategy, ideation and user experience of custom apps, and execution of digital promotions for major brands. As CEO of Qoints, Cory’s energy is mainly focused on fundraising/investor relations, product vision and business development. He studied business at Wilfrid Laurier University and Construction Engineering at Conestoga College. Cory was nominated for the Ernst & Young Entrepreneur of the Year Award (2012), is the winner of the CIBC Innovation Award (2014) and recently was named one of the Top 20 Under 40 Innovative Jews in Toronto.
Harris was responsible for overseeing operations and project managing creative and technical projects for small business clients as well as major brands during his time as COO of InfiniteSM. Currently for Qoints he is overseeing day-to-day operations of the company, including (but certainly not limited to) legal, HR, non-dilutive funding/tax credits, accounting and some project management on the product side. Harris graduated with honours from the University of Waterloo in 2009 with a bachelor of arts degree.
Jonathan’s career has been spent as a business manager at Capital One, now managing M&A activity for the GM credit card portfolio. His previous role within Capital One was to manage risk profile ratings of new credit portfolio acquisitions to ensure the models were appropriately updated and reflective of the new data sets. Jonathan studied at the University of Michigan and The London School of Economics.
Lead Software Developer
Alex is a self-described TDD ninja, refactoring samurai, and clean code preacher. Previously an Engineering Lead with Teradata, Alex brings a wealth of skills and experience as Qoints’ Lead Developer. He holds a Computer Science degree from Odessa State Polytechnic University, and his hobbies include working out, watching and playing basketball and of course, spending time with Mrs. Panov.
Daniel is a programming wunderkind who has been coding and running linux since before he started high school. Always up on the latest languages (both front and backend), you’ll generally find him coding late into the night in rooms with bad lighting and attending every hackathon that occurs within the Greater Toronto Area. He is a fellow recipient of the 2014 CIBC Innovation and Emerging Technology Award.
Advisor, CPG, Retail, Media & Advertising – Management & Business Development
Deloitte Canada: VP Customer & Audience Data and Insights Advisory – Strategic Analytics & Modelling Group
Dentsu, Aegis Network: SVP Data & Analytics, Managing Partner – Data2Decisions – Canada
Rogers Communications: Head of Media & Audience Insights – Centre of Excellence – Rogers Media
Nielsen: Vice President – Shopper Marketing, Consulting & Consumer & Shopper
Advisor, Data Structure, Categorization & Commercialization
Dun & Bradstreet: Leader, Master Data Services – Senior Director of Product Marketing
Locationary: Advisor, Data Categorization & Monetization (Acquired by Apple)
InfoCommerce Group: Managing Director
Kantar & WPP Data Alliance: MDM Business Consultant
Nielsen: Executive Vice President, General Manager – TDLinx
| Shey Sewani
Polymorphic: Senior Back-end & DevOps Engineer
Vantage Analytics: System Engineer
Freshbooks: Technical Team Lead of the Platform Team
Qoints Launches Digital Benchmarks for Household Goods and Health & Beauty