Posted by: In: Company News 29 May 2017 Comments: 0

Qoints x CFDC


As of May 29th, the size of our Cobourg office has tripled! Joining the Qoints team are Grace Demill and Brock Ney, Northumberland County natives. Grace will fill the role of Marketing Analyst, while Brock will work as our Customer Success Coordinator.


Grace Demill is a lively member of the Northumberland community, entering her second year studying within Queen’s University’s Commerce program. As a business student, she gravitates towards the field of marketing, and is eager to immerse herself within social roles. Aside from her studies, she enjoys filling her free time with horseback riding, wrestling, soccer, acting, and sharing the odd dad joke.


Brock is a President’s List Commerce student entering his fourth year of studies at UOIT. He is very involved at UOIT, which includes being a Junior Marketing Coordinator executive for the Accounting Association, and playing multiple intramural sports including soccer, volleyball, and basketball. When he is not in school or working, Brock enjoys biking and playing outside with his dog!


Cory Rosenfield, cofounder & CEO, is very excited about the new developments. “We’re starting to see the vision of a bringing high-quality jobs to the Northumberland. This is a part of Qoints’ strong, ongoing commitment to drive innovation within the region.”


Wendy Curtis, Executive Director of Northumberland CFDC, is pleased with the recent growth of the Qoints team. “It is so exciting to see Qoints grow their business and continue to create next generation jobs for youth in Northumberland. We are very proud of our 2015 N100 winner and the leadership of founders Cory Rosenfield and Harris Maxwell.”


We are excited to see what the future holds, and can’t wait for our new team members to get down to work!



Posted by: In: Company News 07 Mar 2017 Comments: 0




March 1, 2017 marked another milestone for Qoints, as the Toronto team moved into IBM’s Innovation Space located at 185 Spadina Ave!

We are beyond excited with a new spark of energy, and believe partnering with IBM will foster many opportunities to grow and pursue our vision of empowering intelligent, data-driven marketing solutions. IBM is a technology industry leader with world class Machine Learning and Natural Language Processing technologies offered by Watson, making them a great partner for us as we start to dig deeper into the analysis of our growing campaign repository.

EYE_BEE_MAt the end of 2016, Qoints was accepted in to IBM’s exclusive Global Entrepreneurship Program and plans were put in place at that time to relocate to 185 Spadina Ave. IBM is providing significant funds towards the use of their technology, so we can further develop risk-free proof of concepts for our clients.  Along with platform credits and office space, there are co-sales and partnership opportunities as well as an amazing network of IBMers to learn from. The energy in 185 Spadina isn’t like the “Big Blue” corporate giant you might expect, but more like a lean tech startup (not really a traditional incubator) where Canada’s brightest are working on some of the smartest, most challenging and exciting businesses we’ve seen in a single room. We’re honoured to be a part of it.

We’d also like to give a shout-out and a big thank you to OCAD U and the Imagination Catalyst program. Being headquartered at iCat over the last year has been greatly beneficial for Qoints, helping us build new partnerships, get invaluable advice, and access new mentors that we otherwise would probably not have met. Imagination Catalyst took a big risk on Qoints, accepting a community member with no direct association to OCAD U at the time – they were looking to bring business minds in to balance the design-first thinking of the space. The result is that Qoints now thinks with design as a priority, and we’re so proud to truly be OCAD U alumi and a permanent part of this amazing community. We had the opportunity to guest lecture, lead bootcamps, judge contests, have dinner at the President’s home and most memorable of all, held our first ever State of MarTech event in partnership with Imagination Catalyst. We’d like to give a special thanks to both Kathryn Ellis and Katherine Roos, who are both incredible people and champions of the startup ecosystem. We will certainly miss seeing you every day, and look forward to collaborating on more industry events in the near future.

As we look ahead, we know we will continue to work hard to bring digital benchmarking to the forefront of the industry, and help ensure that digital marketers have the tools to make smarter and more effective decisions.

We can’t wait to see what the future holds for us in our new environment!

Posted by: In: Company News 08 Nov 2016 Comments: 0

Qoints to introduce digital marketing benchmarks for Household Goods and Health & Beauty on January 1, 2017



As of JANUARY 1, 2017, Qoints will be expanding the index with 2 BRAND NEW categories. We are proud to make benchmarks for the HOUSEHOLD GOODS and HEALTH & BEAUTY categories available to all of our customers. There will be a limited opportunity, until the end of November, to collaborate on these benchmarks as a Luminary Partner. Luminary Partners have the ability to influence the metrics that Qoints tracks, and get first access to the intelligence that comes out in the New Year.

Qoints is a Toronto-based marketing intelligence platform and data marketplace that helps marketers drive better results through their digital promotions. The Qoints software provides marketers with a knowledge base of digital promotions, which allows them to compare their results against the rest of their industry.

It’s a really exciting time to be in the Household Goods and Health & Beauty category in North America – marketing mix strategies without benchmarks will soon be a thing of the past. Looking ahead, in the New Year we’ll be working hard to open up new benchmarks in the RETAIL, QUICK SERVE, and FINANCIAL SERVICES categories. The addition of these two new verticals brings the total number of industries covered in the Qoints Public Knowledge Base to three (including the Food & Beverage category).

Qoints announced the first set of public digital marketing benchmarks in April of 2016, after inking a deal with the Brand Activation Association which provided access to proprietary digital promotion campaign data collected through submissions to the REGGIE Awards. That dataset was aggregated into the existing Qoints Knowledge Base and made available for customers through the platform. These benchmarks include popular shopper marketing tactics such as sweepstakes, coupons and personalized content on mainstream social media channels across Canada and the USA.

Campaign data covers a wide range of marketing channels and platforms which include (but are not limited to) social media, email, search, display, video and more. Qoints has been conducting internal research studies in partnership with many leading consumer brands and agencies, which has fueled the recent growth of the platform’s dataset. The ongoing use of Qoints for internal data management and these collaborative research studies will allow for continued expansion into new verticals throughout 2017.




Posted by: In: Company News 04 Jul 2016 Comments: 0

Qoints Champagne Logo

Yesterday, July 3, 2016, marks three years since we officially incorporated Qoints – our champagne birthday nonetheless! We’ve come a long way in that time but have many goals still to accomplish. As we grow as a company, we felt that this anniversary would be the perfect time to unveil a new, more mature identity in the form of an updated company logo, tagline and vision. We are excited to share it with you!


Qoints New Logo


Overall, we were looking for a more sophisticated representation of the brand to align with our positioning in the digital marketing intelligence space. Taking a closer look at the new logo, besides a cleaner, more mature choice of font and colours, the biggest change is to the “O” in Qoints. Our trademark “coin” has evolved. While still a coin being inserted in to a slot, it is now styled to take on a couple different meanings. The 0 and a 1 represents the foundation of our business; binary code, information, big data… (the underlying blueprint of Qoints technology and value proposition). It also resembles I/O, a recognizable symbol for power, ignitions and activation. We believe this new logo and design is unique, and will be a recognizable standalone icon in time. Here is the side by side comparison:


Qoints_Logo_516x151         FB_Profile_White


Our company vision has been solidified: Empower intelligent data-driven marketing solutions.

This vision implies a broad range of MarTech opportunities however, we are hyper-focused on digital marketing intelligence, specifically in the consumer brand activation space. The core verticals we focus on remain Consumer Packaged Goods, Retail, Financial and Automotive industries. Transparency, Omni-channel, Digital, Standardize and Knowledge-base are all keywords that came up often in brainstorms – however they are more tactical than visionary.

We have also tweaked our tagline slightly as we continue a theme of cleanliness, sophistication and maturity – shifting from “How Digital Success Is Measured” to Digital Success Measured.

We are excited to build on our maturing identity and to continue grow the company’s reputation as a market leader in the MarTech space.

Posted by: In: Company News 27 Apr 2016 Comments: 0

Strategic partnership with Brand Activation Association helps Qoints expand baseline benchmarks for Food & Beverage, Health & Beauty and more!

Qoints is excited to announce their official partnership with the Brand Activation Association (BAA) The BAA, which is a division of the Association of National Advertisers (ANA), is made up of brand marketers, agencies, service companies and law firms that specialize in the disciplines of brand activation. The strategic partnership between Qoints and the BAA will be a major driver of the company’s thought leadership efforts, with the support of the BAA’s vast resources and network. The other BAA activation partners are AOL, PwC and Fandango.

Qoints is a Toronto-based marketing intelligence platform and data marketplace that helps marketers deliver better business with their digital promotions. Qoints software provides marketers a knowledge base of digital promotions that allows them to compare their results against the rest of their industry. 

In conjunction with the BAA, Qoints will host a webinar, lead a Share Group (tightly-focused conference for BAA members), and contribute to the BAA’s comprehensive Content Library. Partnering with the BAA will bolster Qoints’ content distribution network, providing hyper-targeted reach within the industry and helping to foster relationships with key partners. Access to all BAA and ANA events will be made available for Qoints (of which they will be attended selectively) for additional business development opportunities.

Working with the BAA also allows Qoints to access to proprietary data such as REGGIE Award winners applications, case studies, and other research performed by the BAA. “This partnership provides us with up-to date campaign data that complements the Qoints platform, allowing us to expand the core data-set, validate our taxonomy and develop new category baselines” says Cory Rosenfield, Qoints co-founder and CEO. The baselines created will fuel industry best practices, white-papers and Qoints thought leadership – and will be distributed throughout our network. Baseline benchmark expansion includes the following categories: Food & Beverage, Health & Beauty, Home & Office Improvement, Pet Supplies, Wine & Liquor & Beer, Apparel, School & Office Supplies, Consumer Electronics, Household, Retail, Financial Services.

This proprietary research is being developed with the BAA’s new member resource centre in-mind – as it will serve as a valuable addition to BAA members. Qoints thought leadership will be distributed directly to BAA membership, further establishing Qoints as a thought leader in the Digital Marketing Intelligence space among Brand Activation marketing professionals. 


About BAA:

Founded in 1911, the Brand Activation Association (BAA) has championed this industry through its combination of research, education, advocacy, and collaboration opportunities. The organization’s membership is comprised of top brand marketers, marketing agencies, law firms, retailers, and service providers representing thousands of brands worldwide. As of July 1, 2014, the BAA has become a division of the Association of National Advertisers (ANA). BAA, together with the ANA, provides leadership that advances marketing excellence and shapes the future of the industry.

brand activation association


43North Win- Stage Shot

As some of you have surely heard, Qoints was selected from over 11,000 applicants as a finalist in the prestigious 43North Business Idea Competition (the world’s largest business idea competition). We claimed a prize of $250,000 USD after competing in Buffalo at the end of October, and shared the stage with some of the world’s most promising startups including two others from Canada.

43North awards $5 million in cash prizes each year to some of the best and brightest entrepreneurs and startups from around the globe. In addition to a piece of the cash prize pool, Qoints will receive incubator space in Buffalo, mentorship opportunities and support from local stakeholders. 43North is part of New York Governor Andrew Cuomo’s Buffalo Billion initiative, which is driving new economic opportunities throughout Buffalo and Western New York.

The result of this win is that Buffalo will represent the beginning of our US expansion – we will begin working and hiring in the Buffalo area in January 2016. The majority of our customer traction has been outside of Canada and we are excited for this opportunity to establish our market position in the US, and to scale out our efforts to provide Digital Marketing Intelligence to brand marketers around the world. Check out the numerous press mentions listed here, and read more about 43North on their site. If you would like to receive email updates about Digital Market Intelligence (DMI) and Qoints’ growth development, register for our newsletter here!





Posted by: In: Company News 22 Oct 2015 Comments: 0 Tags: , ,

Avatar_FinalistQoints, the Toronto-based intelligence tool for digital activation data, has been selected as one of eleven finalists for 43North, the world’s largest business idea competition. The competition awards $5 million between 11 companies each year to turn the best business ideas from around the globe into reality in Buffalo, NY. 43North is part of New York Governor Andrew Cuomo’s Buffalo Billion initiative. The list of finalists can be seen at and more information on the program can be found at The official press release from Governor Cuomo’s office can be found at

“43North is an amazing opportunity for us to kick-start our US presence, and Buffalo is a city that has a long history of driving innovation. We’re incredibly excited to be a part of the 43North community and look forward to living and working in Buffalo for the next year and beyond.”

– Cory Rosenfield, Co-founder and CEO of Qoints

Qoints and the other finalists were selected from over 11,000 applicants spanning all 50 states, 9 out of 10 Canadian provinces, and 117 countries. They will now compete for the grand prize of $1 million and 10 other prizes of either $500,000 or $250,000 at Shea’s Performing Arts Centre on Thursday, October 29, 2015.

N100-Logo-Dec-5-2014-325x142Qoints, the Toronto-based performance benchmarking tool for digital marketers, was revealed as the winner of Northumberland’s third annual N100 Startup Competition. The win netted the company $100,000 in convertible debt towards their fundraising goal of $750,000.

“Having an experienced lead investor is a major milestone for our fundraising efforts,” said Cory Rosenfield, co-founder and CEO of Qoints. “The capital injection will be used to help grow Qoints’ engineering resources, data science capabilities and client success teams,” said Rosenfield.


Brand marketers use Qoints to inform their tactical and budgeting decisions around digital promotions such as contests, giveaways and loyalty programs. Projecting, measuring and comparing these programs is a real headache for brands as well as the agencies that work on their behalf; Qoints centralizes the data and anonymously compares it to others in the same space to provide competitive intelligence back to the marketer.

The concept was borne out of the founders’ previous digital agency, where they specialized in running digital promotions for large brands. Customers began asking for projections before committing budgets, and benchmarks to gauge their final performance against. Cory and Harris realized that no such benchmarks existed, and developed Qoints to solve the gap in the quickly-expanding digital market. They joined local accelerator INcubes in the summer of 2013 and honed the concept by meeting with as many agencies and brand marketers as possible. Brands such as 3M and Kinder were among the first to test the product’s viability.

Today, Qoints is piloting its beta with a number of international agencies desperate to gain a leg up on the rest of the market and objectively demonstrate to brand clients how to get the best bang for their bucks online. Brands looking to run compliance on their agencies or bring some of their digital initiatives in-house have also shown interest in using the tool. The company is also looking to expand its team, both in Toronto and now in Northumberland County as well.

Harris Maxwell, COO of Qoints, at the Round 1 N100 Pitch Contest earlier this year.

Harris Maxwell, COO of Qoints, at the Round 1 N100 Pitch Contest earlier this year.

“Qoints promises to deliver on a major pipeline of business development and we look forward to being a part of their acceleration and future success,” said Wendy Curtis, Executive Director of Northumberland CFDC — the organization that runs N100. Qoints will be spearheading an annual hiring fair in Northumberland, along with a number of other initiatives that will drive direct economic benefits back to the region.

collision_conference_bannerTORONTO – February 27, 2015 – Qoints is excited to announce that it has been selected to exhibit on the Collide start-up track at the Collision Conference in Las Vegas May 5th and 6th, 2015. The selection process is highly competitive, with only 25 early stage start-ups from around the world being admitted each week for a total of 150 companies. The Collision conference is the sister event of Dublin’s Web Summit, Europe’s largest tech conference. Qoints will join an esteemed list of past Collision attendees such as Facebook, PayPal, Evernote and Uber.

“We’re honoured to be among the companies exhibiting at Collision. We’re excited to showcase our product to the top brands, agencies and technology companies in the world. In addition to our participation in programs like CTA in Boston and OCE Discovery in Toronto, this marks a big opportunity for Qoints to expand our presence in the market.”

Qoints will be presenting the latest version of their performance benchmarking platform, which is designed to help brand marketers organize and mine marketing campaign data in order to glean data-driven insights for improving digital promotions. Brand and agency marketers can drop by the Qoints booth for a personal tour and a chat with the company founders. On a related note, Qoints will also be exhibiting at OCE Discovery  in Toronto on April 27 and 28, and will be taking part in the CTA 48hrs in the Hub program in Boston on April 21 and 22.

About Qoints Inc

Headquartered in Toronto, Canada, Qoints is a collaborative repository for digital marketing data; it allows marketers to monitor the success of their campaigns against their competition in real time and gain actionable intelligence from the data they collect. The insights and predictions Qoints generates are used by brand marketers (and their agencies) to justify tactical decisions before, during and after a campaign and get maximum ROI from a marketing budget. Using a democratized approach to performance benchmarking and data warehousing, Qoints delivers a simple, data-driven solution that provides digital marketers with the competitive intelligence they need to create the most effective promotions for their target audiences.

About Collision

Collision is Web Summit’s sister event, and found a home in Tony Hsieh’s Downtown Project in Vegas. In 4 short years, Web Summit has become Europe’s largest tech conference attracting over 20,000 attendees from around the world. Collision is our vision for a new type of tech conference for America: A meeting place for 10,000 people who are both building the companies of tomorrow and managing the companies of today. The first Collision was held in Downtown Vegas in May 2014. It was our beta test. In 2015, Collision will grow to a 10,000 person conference.


For more information, please contact:

Cory Rosenfield, Co-founder and CEO


TORONTO – February 13, 2015 — Qoints Inc. is happy to announce that it has been selected as one of 12 companies to pitch as part of the live showcase for start-ups during the 2015 Canadian Crowdfunding Summit on Tuesday March 3, 2015. The summit is the first crowdfunding conference of its kind in Canada and is attracting entrepreneurs, investors, SMEs and leaders in the crowdfunding industry from Canada and abroad. This is a great opportunity for to spread the word further among the investment community, while standing alongside some of Toronto’s most promising start-ups.

“Crowdfunding has come a long way in just a few short years,” states Cory Rosenfield, CEO of Qoints Inc. “As we’ve seen in so many industries, advances in technology and cultural shifts are providing new opportunities to change the way that business is done. We’re proud to have been selected to present our business at this inaugural event.”

The companies selected will have the opportunity to pitch their companies to a panel of judges which includes representatives from Startup Canada, the National Angel Capital Organization (NACO), and Ryerson University’s Digital Media Zone (DMZ). The full list of finalists includes:

The 2015 Canadian Crowdfunding Summit will be held at the Mars Discovery District in downtown Toronto on Tuesday March 3, 2015. For more information and to register visit (

About Qoints Inc

Headquartered in Toronto, Canada, Qoints is a collaborative repository for digital marketing data; it allows marketers to monitor the success of their campaigns against their competition in real time and gain actionable intelligence from the data they collect. The insights and predictions Qoints generates are used by brand marketers (and their agencies) to justify tactical decisions before, during and after a campaign and get maximum ROI from a marketing budget. Using a democratized approach to performance benchmarking and data warehousing, Qoints delivers a simple, data-driven solution that provides digital marketers with the competitive intelligence they need to create the most effective promotions for their target audiences.

About the National Crowdfunding Association of Canada

The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada crowdfunding hub providing education, advocacy and networking opportunities in the rapidly evolving crowdfunding industry. NCFA Canada is a community-based, membership-driven entity that was formed at the grass roots level to fill a national need in the market place. Join our growing network of industry stakeholders, fundraisers and investors. Increase your organization’s profile and gain access to a dynamic group of industry front runners.


For more information, please contact:

Cory Rosenfield, Co-founder and CEO

Inaugural NCFA Canadian Crowdfunding Summit 2015