Pay-For-Performance: The New Industry Standard?

March 2, 2017Market Insight

2017 is well on it’s way and as marketers, we recognize (as in any other year) that we’ll be introduced to new technologies and new channels to learn and ply our skills on. One constant, however, will be the existence of both brands and agencies, a relationship which has been fortified by the resurgence of the … Read More

State of MarTech: Artificial Intelligence vs The Human Touch (Event Recap)

November 10, 2016Market Insight

Credit: Scott Corman Photography On Tuesday November 1, Qoints and OCAD U’s Imagination Catalyst hosted their first collaborative event together in a series we’re calling the “State of MarTech.” The purpose of this event, and future State of MarTech events, is to discuss and dissect the current Marketing Technology (MarTech) landscape, and how it might … Read More

[REPORT] CPG Digital Shopper Marketing Promotional Landscape 2016

July 25, 2016Market Insight

  Increasing Sales Lift with Digital Promotions Today’s marketers are facing ever-increasing demands to grow their business through more effective and efficient techniques. By placing a much-needed emphasis on improving and institutionalizing the tactical mix of promotional attributes, brands can more successfully build their businesses in a predictive manner. This report will explain how to increase your … Read More

How Digital Will Drive Business Revenue in 2020

December 18, 2015Market Insight

A recently published article by Nigel Fenwick summarizing a Forrester report suggests that global executives are very optimistic about how digital will change their business. 46% of executives surveyed believe that within the next five years, digital will have an impact on more than half of their sales. This implies not only major awareness of digital’s potential … Read More

What Is A Good Conversion Rate For My Contest?

June 17, 2014Digital Success, Market Insight

5 Factors That Will Help You Get A Good Conversion Rate On Your Contest There are a number of factors that will impact a digital promotions conversion rate. In this post, I will talk about contest conversion rates specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, … Read More

Big Data vs Small Data… What’s The Deal?

May 1, 2014Market Insight

Marketing measurement is a big problem, but the solution to the problem doesn’t also have to be big. In fact, it can be small. On Monday afternoon, I met my friend Reuben to get caught up over a coffee. I always enjoy our chats as they usually cover a wide range of interesting topics. Reuben … Read More

Marketers Increase Investments in CRM, Analytics and Email in 2014

March 21, 2014Market Insight

According to a new report from Econsultancy and Responsys , just over two-thirds (70 percent) of businesses are planning to increase investment in digital marketing technology in 2014, whereas 28 percent maintain and just 2 percent decreases investments. Econsultancy elaborates: CRM takes the top spot when it comes to technology investment, with half (49%) of companies surveyed planning to … Read More