Welcome to Qoints, a data recycling company. We help brands and agencies set benchmarks and evaluate results in order to improve the effectiveness of their digital marketing budgets.
Qoints is a performance benchmarking tool for digital promotions - it's a neutral repository that allows marketers to measure the success of their campaigns against their competition in real time and gain actionable intelligence from the data they collect. Qoints also generates actionable intelligence from the data collected based on stated goals such as target demographics and overall spend (among many others).
Qoints is a spin-off of InfiniteSM (our digital agency that has successfully specialized in developing branded promotional applications for the last number of years). It was developed as a solution for brands and agencies to benefit from the massive amounts of data they bring in - it lets them re-use their data over and over again as part of a set of benchmarks, instead of being filed away to collect dust.
Qoints participated in the Toronto-based accelerator INcubes' summer 2013 cohort.