The Inherent Flaw Of Digital Marketing Analytics

Analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful. Your conversion rate was 3%. Is that good? Engagement is down. Is it down across your competitive set or is it just you? Redemption rate exceeded targets by 10%. Was the bar set too … Continue reading “The Inherent Flaw Of Digital Marketing Analytics”

Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions

This is one of the top findings by Adobe’s research “Digital Roadblock: Marketers struggle to reinvent themselves.” Marketers know they must reinvent themselves, but don’t know how Sixty-four percent of marketers expect their role to change in the next year; 81% in the next 3 years. While two in five (40%) marketers surveyed stated that … Continue reading “Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions”

Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/ Performance Management Software Market Grew Seven Percent in 2012

Worldwide business intelligence (BI), corporate performance management (CPM) and analytics applications/performance management software revenue totaled $13.1 billion in 2012, a 6.8 percent increase from 2011 revenue of $12.3 billion, according to Gartner, Inc. Tough macroconditions and confusion related to emerging technology terms led to more muted market growth than in previous years. Table 1. Top 5 BI, … Continue reading “Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/ Performance Management Software Market Grew Seven Percent in 2012”