Digital marketers are swimming in data. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click, social engagement, and much more. Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. … Continue reading “Are You Drowning in Digital Marketing Data? (Advantages of Better Digital Marketing Intelligence)”
Tag: competitive benchmarking
Digital Marketing Intelligence & Competitive Benchmarking: What is Qoints?
We help marketers make smarter decisions! Qoints is a SaaS solution for Digital Marketing Intelligence (DMI) & Competitive Benchmarking. Watch our explanatory video to learn more…
New to Big Data? Start Benchmarking!
A simple benchmark will tell you what you need to know. And you don’t have to be a stats geek to understand it. Digital data has never been easier to collect. Tools like Google Analytics make it possible for one-man shops to glean enterprise-level information. This is both a blessing and a curse. On the … Continue reading “New to Big Data? Start Benchmarking!”