Digital marketers are swimming in data. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click, social engagement, and much more. Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. … Continue reading “Are You Drowning in Digital Marketing Data? (Advantages of Better Digital Marketing Intelligence)”
Tag: digital marketing data
What Data Should I Track? 3 Questions Many Respected Brands and Agencies Aren’t Asking, But Should Be
Most consumer marketers don’t know what to track when running a digital marketing campaign. If you are asking the question, what data should I track… you are further ahead than many. Smart marketers are just starting to ask this question. Think back to the last digital marketing campaign you worked on. 1. Did you have … Continue reading “What Data Should I Track? 3 Questions Many Respected Brands and Agencies Aren’t Asking, But Should Be”
3 Ways Digital Marketing is Kicking Traditional Marketing’s Ass
The online world moves fast. Digital marketing as a whole has been around in one form or another for almost 20 years, since the dawn of the commercial internet; it’s not new. But technology and culture continue to change so rapidly that “Internet Marketing” means something new about every 18 months. If you’re not deeply … Continue reading “3 Ways Digital Marketing is Kicking Traditional Marketing’s Ass”
How Qoints Is Able To Drive Dollars From Your Digital Marketing Data
It’s incredible how much digital marketing data is recorded yet completely ignored! Figuring out how to use marketing engagement data to make smarter decisions is one of the biggest challenges facing digital brand marketers today. According to a CMO study, enterprise marketers said they spend 8% of their marketing budgets on marketing analytics (in 2012), and … Continue reading “How Qoints Is Able To Drive Dollars From Your Digital Marketing Data”