With 2017 being the year of the micro influencer, it hardly seems realistic that it should go anywhere but to the top. Influencer marketing has been an increasingly popular and advantageous route for marketers to take when look to expand their reach and boost awareness. This article is going to cover exactly why micro influencers … Continue reading "Why Micro Influencers Will Win Influencer Marketing in 2018"
More and more, marketers are turning to micro influencers to increase brand awareness and engagement through social media. Engagement results are said to be much higher due to the simple fact that people relate to micro influencers. As consumers have steadily lost trust in advertising, there has been a shift to preferring genuine recommendations from … Continue reading "Why People Relate To Micro Influencers"
As the validity of word of mouth advertising has continued to prove successful, the rise of influencer marketing campaigns and their respective budgets has come with it. If you’re a marketer with a lean allowance or even an enterprise organization just getting started with influencer marketing, you will likely focus your efforts on targeting micro … Continue reading "Characteristics of A Micro Influencer"
When it comes to Influencer Marketing, one of the most common questions people have is around payment and influencer expectations. Unfortunately there is no black and white answer to this as a number of factors are involved when setting pricing. One thing for sure is that you can expect to pay different rates for each … Continue reading “How To Pay A Micro Influencer”
Influencer marketing is a promotional strategy that leverages people who have the capacity to effect brand preferences and associated behaviours. The influencer’s ability to have this impact is typically based on their individual expertise, popularity, or reputation within a target market. Marketers can use influencer marketing to establish credibility, create social conversations around their brand, … Continue reading "How To Find Influencers"
How To Use Micro Influencers To Grow Your Ecommerce Brand Influencer marketing campaigns are designed to raise brand awareness, drive engagement and boost conversions. Applying these strategies to an e-commerce brand, as a way to generate sales, is a natural fit. There are a number of best practices to keep in mind when leveraging micro … Continue reading "How To Use Micro Influencers To Grow Your Ecommerce Brand"
According to AdWeek, 75% of marketers are now using influencer marketing, and it continues to rapidly grow. While more and more marketers are understanding its value, there are still important questions to consider before launching an influencer marketing campaign. Today we address some of the most common questions about influencer marketing: How much should I … Continue reading "Common Questions About Influencer Marketing"
It’s very common to associate influencer marketing campaigns with celebrities that have large fan bases. We see the Kardashians promoting beauty products on Instagram and know that partnership must have cost a fortune. While that’s likely true, the other reality is that influencer marketing doesn’t have to include household names and six figure budgets, in … Continue reading "Macro vs Micro Influencers"
Qoints, in partnership with IBM is excited to announce the BETA launch of their newest product; AI Social Influencer Discovery powered by Watson. It’s the first of its kind, utilizing a combination of Artificial Intelligence and Machine Learning to find high performing micro-influencers. Say goodbye to manual prospecting, thanks to the power of social data and … Continue reading “Introducing: AI Social Influencer Discovery Powered By Watson”
Interview with Susan Li, Data Analyst, deepPiXEL Harnessing the power of A.I., deepPiXEL allows brands to create a more efficient customer support experience through enhancing consumer interactions with customizable, automated assistance. This Canadian pioneer in cognitive A.I. technology is bringing a new level of FAQ interaction to consumers, and is gaining traction in the MarTech … Continue reading “MarTech Made In Canada: deepPiXEL”