Marketing Mag’s featured article of the day last Wednesday made us smile because it essentially repeats what we’ve been saying for the last year: marketers aren’t even getting close to as much value from their data as they could be. Why is that? They don’t know how. Deloitte Canada presented the study at last week’s … Continue reading “Deloitte: CMOs are Begging for Digital Marketing Intelligence”
Category: Digital Success
What’s Your Digital Marketing IQ? The 4 Levels of DMI (Digital Marketing Intelligence)
This post is the first in a series of articles exploring the 4 levels of DMI and how organizations can improve their data-driven marketing efforts to move up the DMI ladder. Digital Marketing Intelligence (DMI) is the ability to derive actionable insight from the data you collect. Executed properly, a DMI strategy supports a marketing … Continue reading “What’s Your Digital Marketing IQ? The 4 Levels of DMI (Digital Marketing Intelligence)”
3 Ways Digital Marketing is Kicking Traditional Marketing’s Ass
The online world moves fast. Digital marketing as a whole has been around in one form or another for almost 20 years, since the dawn of the commercial internet; it’s not new. But technology and culture continue to change so rapidly that “Internet Marketing” means something new about every 18 months. If you’re not deeply … Continue reading “3 Ways Digital Marketing is Kicking Traditional Marketing’s Ass”
Social Media Analytics: How To Track Your Marketing Campaigns
A Digital Marketers Guide to Social Contest Tracking and Reporting Are you tracking your social media marketing? Social media analytics goes a long way to improve ROI and campaign performance Life as a brand marketer moves pretty fast. There is often pressure to get your campaigns into market very quickly, while juggling multiple projects and deadlines. … Continue reading “Social Media Analytics: How To Track Your Marketing Campaigns”
How Qoints Is Able To Drive Dollars From Your Digital Marketing Data
It’s incredible how much digital marketing data is recorded yet completely ignored! Figuring out how to use marketing engagement data to make smarter decisions is one of the biggest challenges facing digital brand marketers today. According to a CMO study, enterprise marketers said they spend 8% of their marketing budgets on marketing analytics (in 2012), and … Continue reading “How Qoints Is Able To Drive Dollars From Your Digital Marketing Data”
What Is A Good Conversion Rate For My Contest?
5 Factors That Will Help You Get A Good Conversion Rate On Your Contest There are a number of factors that will impact a digital promotions conversion rate. In this post, I will talk about contest conversion rates specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, … Continue reading “What Is A Good Conversion Rate For My Contest?”
Digital Marketing Intelligence & Competitive Benchmarking: What is Qoints?
We help marketers make smarter decisions! Qoints is a SaaS solution for Digital Marketing Intelligence (DMI) & Competitive Benchmarking. Watch our explanatory video to learn more…
New to Big Data? Start Benchmarking!
A simple benchmark will tell you what you need to know. And you don’t have to be a stats geek to understand it. Digital data has never been easier to collect. Tools like Google Analytics make it possible for one-man shops to glean enterprise-level information. This is both a blessing and a curse. On the … Continue reading “New to Big Data? Start Benchmarking!”
How Benchmarking Predicted The Maple Leaf Collapse of 2014
We’re huge Toronto Maple Leafs freaks. But we’re also data freaks, which is why even though everyone around us was planning the Stanley Cup parade group back in February when the Leafs were challenging for home ice, we were waiting for the bubble burst. We saw it coming, not by looking at the team’s stats, … Continue reading “How Benchmarking Predicted The Maple Leaf Collapse of 2014”
The Inherent Flaw Of Digital Marketing Analytics
Analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful. Your conversion rate was 3%. Is that good? Engagement is down. Is it down across your competitive set or is it just you? Redemption rate exceeded targets by 10%. Was the bar set too … Continue reading “The Inherent Flaw Of Digital Marketing Analytics”