Gartner Forecasts That The SaaS Market Will Grow To $32.8 Billion In 2016

This article was originally written by Ben Sesser and published on Pandodaily.com entitled “Memo to this years YC class: It’s damn hard to build an enterprise company” — Among VCs and entrepreneurs like myself, there’s a lot of talk about the recent pivot from consumer startups to enterprise software. It seems that many young founders have now decided they’d rather … Continue reading “Gartner Forecasts That The SaaS Market Will Grow To $32.8 Billion In 2016”

Five Years From Now, CMOs Will Spend More on IT Than CIOs Do

The original posting of this article was written by Lisa Arthur and can be found on Forbes here. Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon.  In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more … Continue reading “Five Years From Now, CMOs Will Spend More on IT Than CIOs Do”