BENCHMARKING

There was a Facebook contest in market at the time that 3M really wanted to get benchmarks for – they actually held back the second tranche of their media budget as a result.

This report will explain how to increase your promotions’ sales lifts through changes to your promotional channel strategy, tactics, and promotions’ channel- demographic target

This report details key findings regarding social media tactics, channels, and other metrics from a dataset of over 300 award-winning national consumer campaigns to help better inform marketers on social marketing best practices.