With over 700 million people scrolling through their Instagram feed each month, the cost of ads has really started to skyrocket. According to Forbes, an account with over a million followers can earn upwards of $50k for a single sponsored post (depending on engagement). That can really start to add up! Enter the micro influencer. … Continue reading “5 Reasons Why Micro Influencers Get Better Engagement”
Instagram brings the world of real people into the palm of your hand. That means daily stories and posts from the exceptionally fit can inspire and motivate us to move. After all, a guru is someone who rose to such distinction after years of putting in the work. Supposedly these people are not just … Continue reading "3 Female Fitness Micro Influencers That Deliver Results"
Luxury travel advisors, travel bloggers and adventure seekers are popping up all over the web. These dream careers which once seemed impossible to afford, are now things we hear more of every day, and are being proven to be very rewarding and exciting lifestyles. This is largely due in part to paid partnerships, sponsorships, advertisements and marketing that so many of these experts are seeking (and brands are looking to give).
Introducing: the micro influencer. They are regular people, like you and me,with a slightly above average following on Instagram, Twitter or Facebook, or maybe even a blog. Their posts usually correlate around a particular niche, or passion – beauty, fashion, travel, tech, business and all the fun things in between.
With 2017 being the year of the micro influencer, it hardly seems realistic that it should go anywhere but to the top. Influencer marketing has been an increasingly popular and advantageous route for marketers to take when look to expand their reach and boost awareness. This article is going to cover exactly why micro influencers … Continue reading "Why Micro Influencers Will Win Influencer Marketing in 2018"
More and more, brands are turning to micro influencers to increase brand awareness and engagement through social media. Engagement results are said to be much higher due to the simple fact that people relate to micro influencers. As consumers have steadily lost trust in advertising, there has been a shift to preferring genuine recommendations from … Continue reading "Why People Relate To Micro Influencers"
As the validity of word of mouth advertising has continued to prove successful, the rise of influencer marketing campaigns and their respective budgets has come with it. If you’re a marketer with a lean allowance or even an enterprise organization just getting started with influencer marketing, you will likely focus your efforts on targeting micro … Continue reading "Characteristics of A Micro Influencer"
How to Pay a Micro Influencer When it comes to Influencer Marketing, one of the most common questions people have is around payment and influencer expectations. Unfortunately there is no black and white answer to this as a number of factors are involved when setting pricing. One thing for sure is that you can … Continue reading "How To Pay A Micro Influencer"
Influencer marketing is a promotional strategy that leverages people who have the capacity to effect brand preferences and associated behaviours. The influencer’s ability to have this impact is typically based on their individual expertise, popularity, or reputation within a target market. Marketers can use influencer marketing to establish credibility, create social conversations around their brand, … Continue reading "How To Find Influencers"
How To Use Micro Influencers To Grow Your Ecommerce Brand Influencer marketing campaigns are designed to raise brand awareness, drive engagement and boost conversions. Applying these strategies to an e-commerce brand, as a way to generate sales, is a natural fit. There are a number of best practices to keep in mind when leveraging micro … Continue reading "How To Use Micro Influencers To Grow Your Ecommerce Brand"