• Why People Relate To Micro Influencers

    More and more, brands are turning to micro influencers to increase brand awareness and engagement through social media. Engagement results are said to be much higher due to the simple fact that people

  • Characteristics of A Micro Influencer

    As the validity of word of mouth advertising has continued to prove successful, the rise of influencer marketing campaigns and their respective budgets has come with it. If you’re a marketer with a lean allowance or even an enterprise organization just getting started with influencer marketing, you will likely focus your efforts on targeting micro-influencers … Continue reading "Characteristics of A Micro Influencer"
  • How To Pay A Micro Influencer

    How to Pay a Micro Influencer   When it comes to Influencer Marketing, one of the most common questions people have is around payment and influencer expectations. Unfortunately there is no black and white answer to this as a number of factors are involved when setting pricing. One thing for sure is that you can … Continue reading "How To Pay A Micro Influencer"
  • How To Find Influencers

    Influencer marketing is a promotional strategy that leverages people who have the capacity to effect brand preferences and associated behaviours. The influencer’s ability to have this impact is typically based on their individual expertise, popularity, or reputation within a target market. Marketers can use influencer marketing to establish credibility, create social conversations around their brand, … Continue reading "How To Find Influencers"
  • How To Use Micro-Influencers To Grow Your Ecommerce Brand

    How To Use Micro-Influencers To Grow Your Ecommerce Brand Influencer marketing campaigns are designed to raise brand awareness, drive engagement and boost conversions. Applying these strategies to an e-commerce brand, as a way to generate sales, is a natural fit. There are a number of best practices to keep in mind when leveraging micro influencers … Continue reading "How To Use Micro-Influencers To Grow Your Ecommerce Brand"
  • Common Questions About Influencer Marketing

    According to AdWeek, 75% of marketers are now using influencer marketing, and it continues to rapidly grow. While more and more marketers are understanding its value, there are still important questions to consider before launching an influencer marketing campaign. How much should I expect to pay an influencer? The most common question that comes up

  • Macro vs Micro Influencers

    It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages..

  • Introducing: AI Social Influencer Discovery Powered By Watson

    Qoints, in partnership with IBM is excited to announce the BETA launch of their newest product; AI Social Influencer Discovery powered by Watson. It’s the first of its kind, utilizing a combination of Artificial Intelligence and Machine Learning to find high performing micro-influencers. Say goodbye to manual prospecting, thanks to the power of social data and … Continue reading “Introducing: AI Social Influencer Discovery Powered By Watson”

  • MarTech Made In Canada: deepPiXEL

    Interview with Susan Li, Data Analyst, deepPiXEL Harnessing the power of A.I., deepPiXEL allows brands to create a more efficient customer support experience through enhancing consumer interactions with customizable, automated assistance. This Canadian pioneer in cognitive A.I. technology is bringing a new level of FAQ interaction to consumers, and is gaining traction in the MarTech … Continue reading “MarTech Made In Canada: deepPiXEL”

  • Making the Shift: How to Access Gen Z

    This blog post outlines the “Need-to-know’s” about marketing to Centennials – the generation born from 1996 to 2010 that will make up over 20% of the workforce by 2020.   Picture this: you have recently tapped into an emerging social channel to access your new customer… but you have less than 8 seconds (and sometimes … Continue reading “Making the Shift: How to Access Gen Z”

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