How To Pay A Micro Influencer

How to Pay a Micro Influencer   When it comes to Influencer Marketing, one of the most common questions people have is around payment and influencer expectations. Unfortunately there is no black and white answer to this as a number of factors are involved when setting pricing. One thing for sure is that you can … Continue reading "How To Pay A Micro Influencer"

Pay-For-Performance: The New Industry Standard?

2017 is well on it’s way and as marketers, we recognize (as in any other year) that we’ll be introduced to new technologies and new channels to learn and ply our skills on. One constant, however, will be the existence of both brands and agencies, a relationship which has been fortified by the resurgence of the … Continue reading “Pay-For-Performance: The New Industry Standard?”

State of MarTech: Artificial Intelligence vs The Human Touch (Event Recap)

Credit: Scott Corman Photography On Tuesday November 1, Qoints and OCAD U’s Imagination Catalyst hosted their first collaborative event together in a series we’re calling the “State of MarTech.” The purpose of this event, and future State of MarTech events, is to discuss and dissect the current Marketing Technology (MarTech) landscape, and how it might … Continue reading “State of MarTech: Artificial Intelligence vs The Human Touch (Event Recap)”

CPG Digital Shopper Marketing Promotional Landscape 2016

  Increasing Sales Lift with Digital Promotions Today’s marketers are facing ever-increasing demands to grow their business through more effective and efficient techniques. By placing a much-needed emphasis on improving and institutionalizing the tactical mix of promotional attributes, brands can more successfully build their businesses in a predictive manner. This report will explain how to increase your … Continue reading “CPG Digital Shopper Marketing Promotional Landscape 2016”

How Digital Will Drive Business Revenue in 2020

A recently published article by Nigel Fenwick summarizing a Forrester report suggests that global executives are very optimistic about how digital will change their business. 46% of executives surveyed believe that within the next five years, digital will have an impact on more than half of their sales. This implies not only major awareness of digital’s potential … Continue reading “How Digital Will Drive Business Revenue in 2020”

Deloitte: CMOs are Begging for Digital Marketing Intelligence

Marketing Mag’s featured article of the day last Wednesday made us smile because it essentially repeats what we’ve been saying for the last year: marketers aren’t even getting close to as much value from their data as they could be.  Why is that? They don’t know how. Deloitte Canada presented the study at last week’s … Continue reading “Deloitte: CMOs are Begging for Digital Marketing Intelligence”

What Is A Good Conversion Rate For My Contest?

5 Factors That Will Help You Get A Good Conversion Rate On Your Contest There are a number of factors that will impact a digital promotions conversion rate. In this post, I will talk about contest conversion rates specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, … Continue reading “What Is A Good Conversion Rate For My Contest?”

Big Data vs Small Data… What’s The Deal?

Marketing measurement is a big problem, but the solution to the problem doesn’t also have to be big. In fact, it can be small. On Monday afternoon, I met my friend Reuben to get caught up over a coffee. I always enjoy our chats as they usually cover a wide range of interesting topics. Reuben … Continue reading “Big Data vs Small Data… What’s The Deal?”

Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions

This is one of the top findings by Adobe’s research “Digital Roadblock: Marketers struggle to reinvent themselves.” Marketers know they must reinvent themselves, but don’t know how Sixty-four percent of marketers expect their role to change in the next year; 81% in the next 3 years. While two in five (40%) marketers surveyed stated that … Continue reading “Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions”

Marketers Increase Investments in CRM, Analytics and Email in 2014

According to a new report from Econsultancy and Responsys , just over two-thirds (70 percent) of businesses are planning to increase investment in digital marketing technology in 2014, whereas 28 percent maintain and just 2 percent decreases investments. Econsultancy elaborates: CRM takes the top spot when it comes to technology investment, with half (49%) of companies surveyed planning to … Continue reading “Marketers Increase Investments in CRM, Analytics and Email in 2014”