Why People Relate To Micro Influencers

More and more, brands are turning to micro influencers to increase brand awareness and engagement through social media. Engagement results are said to be much higher due to the simple fact that people relate to micro influencers. As consumers have steadily lost trust in advertising, there has been a shift to preferring genuine recommendations from … Continue reading "Why People Relate To Micro Influencers"

Characteristics of A Micro Influencer

As the validity of word of mouth advertising has continued to prove successful, the rise of influencer marketing campaigns and their respective budgets has come with it. If you’re a marketer with a lean allowance or even an enterprise organization just getting started with influencer marketing, you will likely focus your efforts on targeting micro … Continue reading "Characteristics of A Micro Influencer"

How To Pay A Micro Influencer

How to Pay a Micro Influencer   When it comes to Influencer Marketing, one of the most common questions people have is around payment and influencer expectations. Unfortunately there is no black and white answer to this as a number of factors are involved when setting pricing. One thing for sure is that you can … Continue reading "How To Pay A Micro Influencer"

How To Find Influencers

Influencer marketing is a promotional strategy that leverages people who have the capacity to effect brand preferences and associated behaviours. The influencer’s ability to have this impact is typically based on their individual expertise, popularity, or reputation within a target market. Marketers can use influencer marketing to establish credibility, create social conversations around their brand, … Continue reading "How To Find Influencers"

Macro vs Micro Influencers

It’s very common to associate influencer marketing campaigns with celebrities that have large fan bases. We see the Kardashians promoting beauty products on Instagram and know that partnership must have cost a fortune. While that’s likely true, the other reality is that influencer marketing doesn’t have to include household names and six figure budgets, in … Continue reading "Macro vs Micro Influencers"

Introducing: AI Social Influencer Discovery Powered By Watson

Qoints, in partnership with IBM is excited to announce the BETA launch of their newest product; AI Social Influencer Discovery powered by Watson. It’s the first of its kind, utilizing a combination of Artificial Intelligence and Machine Learning to find high performing micro-influencers. Say goodbye to manual prospecting, thanks to the power of social data and … Continue reading “Introducing: AI Social Influencer Discovery Powered By Watson”

MarTech Made In Canada: deepPiXEL

Interview with Susan Li, Data Analyst, deepPiXEL Harnessing the power of A.I., deepPiXEL allows brands to create a more efficient customer support experience through enhancing consumer interactions with customizable, automated assistance. This Canadian pioneer in cognitive A.I. technology is bringing a new level of FAQ interaction to consumers, and is gaining traction in the MarTech … Continue reading “MarTech Made In Canada: deepPiXEL”

Making the Shift: How to Access Gen Z

This blog post outlines the “Need-to-know’s” about marketing to Centennials – the generation born from 1996 to 2010 that will make up over 20% of the workforce by 2020.   Picture this: you have recently tapped into an emerging social channel to access your new customer… but you have less than 8 seconds (and sometimes … Continue reading “Making the Shift: How to Access Gen Z”

MarTech Made In Canada: #paid

Interview with Bryan Gold, Co-founder & CEO, #paid   As the importance of “the influencer” experiences exponential growth, #paid offers brands a platform to harness the power of media personalities for their marketing campaigns. As a leading collaboration service, #paid creates the right connections within the influencer community for companies in need across the globe. … Continue reading “MarTech Made In Canada: #paid”

The Omni-Channel Strategy

  Enough has been said about the Omni-Channel experience through two perspectives – primarily, why it is a myth, as seen through my posts including The Omni-Channel Paradox, Omni-Channel Far From Being a Reality. Secondly, discovering what the Omni-Channel experience will really mean for brands and consumers, while understanding why it is critical that every … Continue reading “The Omni-Channel Strategy”