How To Grow Your Event Through Micro Influencers

Hosting an event for your organization is an excellent way to connect with your community and customers in a meaningful way, deliver additional value and drive revenue. But ensuring people show up though (especially from the right demographic) can be challenging for even the most experienced event marketers. Picture this – your event is quickly … Continue reading “How To Grow Your Event Through Micro Influencers”

Influencer Couples Worth Following

By now most of us have heard of “Social Media Husbands,” who follow their partners around capturing content in flattering angles and perfect lighting. What’s starting to become more common though, is Influencer Couples who combine their social media efforts to create a unified personal brand.  Influencer Couples are creating content across all kinds of mediums … Continue reading “Influencer Couples Worth Following”

Why People Relate To Micro Influencers

More and more, marketers are turning to micro influencers to increase brand awareness and engagement through social media. Engagement results are said to be much higher due to the simple fact that people relate to micro influencers. As consumers have steadily lost trust in advertising, there has been a shift to preferring genuine recommendations from … Continue reading "Why People Relate To Micro Influencers"

Characteristics of A Micro Influencer

As the validity of word of mouth advertising has continued to prove successful, the rise of influencer marketing campaigns and their respective budgets has come with it. If you’re a marketer with a lean allowance or even an enterprise organization just getting started with influencer marketing, you will likely focus your efforts on targeting micro … Continue reading "Characteristics of A Micro Influencer"

How To Pay A Micro Influencer

When it comes to Influencer Marketing, one of the most common questions people have is around payment and influencer expectations. Unfortunately there is no black and white answer to this as a number of factors are involved when setting pricing. One thing for sure is that you can expect to pay different rates for each … Continue reading “How To Pay A Micro Influencer”

How To Find Influencers

Influencer marketing is a promotional strategy that leverages people who have the capacity to effect brand preferences and associated behaviours. The influencer’s ability to have this impact is typically based on their individual expertise, popularity, or reputation within a target market. Marketers can use influencer marketing to establish credibility, create social conversations around their brand, … Continue reading "How To Find Influencers"

Macro vs Micro Influencers

It’s very common to associate influencer marketing campaigns with celebrities that have large fan bases. We see the Kardashians promoting beauty products on Instagram and know that partnership must have cost a fortune. While that’s likely true, the other reality is that influencer marketing doesn’t have to include household names and six figure budgets, in … Continue reading "Macro vs Micro Influencers"

Introducing: AI Social Influencer Discovery Powered By Watson

Qoints, in partnership with IBM is excited to announce the BETA launch of their newest product; AI Social Influencer Discovery powered by Watson. It’s the first of its kind, utilizing a combination of Artificial Intelligence and Machine Learning to find high performing micro-influencers. Say goodbye to manual prospecting, thanks to the power of social data and … Continue reading “Introducing: AI Social Influencer Discovery Powered By Watson”

MarTech Made In Canada: deepPiXEL

Interview with Susan Li, Data Analyst, deepPiXEL Harnessing the power of A.I., deepPiXEL allows brands to create a more efficient customer support experience through enhancing consumer interactions with customizable, automated assistance. This Canadian pioneer in cognitive A.I. technology is bringing a new level of FAQ interaction to consumers, and is gaining traction in the MarTech … Continue reading “MarTech Made In Canada: deepPiXEL”

Making the Shift: How to Access Gen Z

This blog post outlines the “Need-to-know’s” about marketing to Centennials – the generation born from 1996 to 2010 that will make up over 20% of the workforce by 2020.   Picture this: you have recently tapped into an emerging social channel to access your new customer… but you have less than 8 seconds (and sometimes … Continue reading “Making the Shift: How to Access Gen Z”