Digital marketers are swimming in data. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click, social engagement, and much more. Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. … Continue reading “Are You Drowning in Digital Marketing Data? (Advantages of Better Digital Marketing Intelligence)”
Tag: benchmarking
What Data Should I Track? 3 Questions Many Respected Brands and Agencies Aren’t Asking, But Should Be
Most consumer marketers don’t know what to track when running a digital marketing campaign. If you are asking the question, what data should I track… you are further ahead than many. Smart marketers are just starting to ask this question. Think back to the last digital marketing campaign you worked on. 1. Did you have … Continue reading “What Data Should I Track? 3 Questions Many Respected Brands and Agencies Aren’t Asking, But Should Be”
My Digital Marketing Reports Were Useless, Until My Agency Did This
How Smart Are Your Marketing Reports? The Value of Digital Marketing Benchmarking Mature media channels have industry benchmarks like JD Power and Nielsen, but digital marketers have yet to catch up to this level of benchmarking and industry-wide comparison. Most brands and digital marketing agencies are only operating with a low level of Digital Marketing … Continue reading “My Digital Marketing Reports Were Useless, Until My Agency Did This”
Deloitte: CMOs are Begging for Digital Marketing Intelligence
Marketing Mag’s featured article of the day last Wednesday made us smile because it essentially repeats what we’ve been saying for the last year: marketers aren’t even getting close to as much value from their data as they could be. Why is that? They don’t know how. Deloitte Canada presented the study at last week’s … Continue reading “Deloitte: CMOs are Begging for Digital Marketing Intelligence”
Social Media Analytics: How To Track Your Marketing Campaigns
A Digital Marketers Guide to Social Contest Tracking and Reporting Are you tracking your social media marketing? Social media analytics goes a long way to improve ROI and campaign performance Life as a brand marketer moves pretty fast. There is often pressure to get your campaigns into market very quickly, while juggling multiple projects and deadlines. … Continue reading “Social Media Analytics: How To Track Your Marketing Campaigns”
New to Big Data? Start Benchmarking!
A simple benchmark will tell you what you need to know. And you don’t have to be a stats geek to understand it. Digital data has never been easier to collect. Tools like Google Analytics make it possible for one-man shops to glean enterprise-level information. This is both a blessing and a curse. On the … Continue reading “New to Big Data? Start Benchmarking!”
How Benchmarking Predicted The Maple Leaf Collapse of 2014
We’re huge Toronto Maple Leafs freaks. But we’re also data freaks, which is why even though everyone around us was planning the Stanley Cup parade group back in February when the Leafs were challenging for home ice, we were waiting for the bubble burst. We saw it coming, not by looking at the team’s stats, … Continue reading “How Benchmarking Predicted The Maple Leaf Collapse of 2014”
Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions
This is one of the top findings by Adobe’s research “Digital Roadblock: Marketers struggle to reinvent themselves.” Marketers know they must reinvent themselves, but don’t know how Sixty-four percent of marketers expect their role to change in the next year; 81% in the next 3 years. While two in five (40%) marketers surveyed stated that … Continue reading “Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions”