This blog post outlines the “Need-to-know’s” about marketing to Centennials – the generation born from 1996 to 2010 that will make up over 20% of the workforce by 2020. Picture this: you have recently tapped into an emerging social channel to access your new customer… but you have less than 8 seconds (and sometimes … Continue reading “Making the Shift: How to Access Gen Z”
Interview with Bryan Gold, Co-founder & CEO, #paid As the importance of “the influencer” experiences exponential growth, #paid offers brands a platform to harness the power of media personalities for their marketing campaigns. As a leading collaboration service, #paid creates the right connections within the influencer community for companies in need across the globe. … Continue reading “MarTech Made In Canada: #paid”
Enough has been said about the Omni-Channel experience through two perspectives – primarily, why it is a myth, as seen through my posts including The Omni-Channel Paradox, Omni-Channel Far From Being a Reality. Secondly, discovering what the Omni-Channel experience will really mean for brands and consumers, while understanding why it is critical that every … Continue reading “The Omni-Channel Strategy”
An Interview with Bram Warshafsky, Co-Founder & CEO As an non-traditional marketing agency, 5Crowd provides a platform to connect brands with a range of marketing freelance professionals across the globe. Find out more about how they use technology to connect passionate content creators with the companies who require creative diversity. Briefly describe your … Continue reading “MarTech Made in Canada: 5Crowd”
Pictured (left to right) Members of the Qoints team: Harris Maxwell, Cory Rosenfield, Blake Adams, Grace Demill, Brock Ney, Daniel Tabak As the clouds of the long weekend blew away to reveal amazing patio weather, Qoints & N100 hosted the 2nd annual startup BBQ on Tuesday August 8, 2017. With over a hundred passionate … Continue reading “Qoints & N100 2nd Annual Startup BBQ”
Qoints is proud to announce its charitable commitment to The Upside Foundation. The Upside Foundation is a Canadian charity, serving as a platform for startups and established companies to give back to their community. About Upside Established in 2013, the Upside Foundation facilitates corporate philanthropy through a unique model that allows companies to donate … Continue reading “Qoints Shares the Upside”
Interview with Kelly Stewart, Growth Marketing Manager, Sampler Welcome to MarTech Made In Canada – Qoints’ new writing series about uniquely Canadian MarTech startups. We have curated a number of interviews with Canadian Marketing Technology startups, as they reveal the perks of growing in the Great White North. Stay tuned as we feature some thought leadership … Continue reading “Made In Canada Series: Sampler”
Snapchat has come back to the media scene with its latest major feature; the snapmap. It’s a tool that gives users a view of current events around the world, and it also allows users to access a virtual map that shows where in the world their friends are at that moment. This new feature has … Continue reading “SnapMaps 101: The Marketer’s Guide”
In this article, we explore how marketers must look towards actionable metrics, rather than vanity-based impressions, to measure the success of their campaigns Look Below the Surface of Metrics It all began when marketers started exploring an exciting new advertising channel: digital. Think back to traditional banner ads, followed by search, and much much later … Continue reading “What to Track Instead of Impressions”
– In this article we discuss how marketers often exhaust channels in attempts to reach a wider audience, as overly dispersing your messages will dilute the impact on your target – It is found that you must be precise with channel choice in order to drive results and attain a measurable ROI Your Channel’s Net Has … Continue reading “Marketing Channel Selection 101 – Doesn’t a Bigger Net Have More Holes?”
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