Pictured (left to right): Brock Ney, Blake Adams, Cory Rosenfield, Grace Demill, Wendy Curtis, John Hayden As of May 29th, the size of our Cobourg office has tripled! Joining the Qoints team are Grace Demill and Brock Ney, Northumberland County natives. Grace will fill the role of Marketing Analyst, while Brock will work as … Continue reading “Qoints Expands Roots in Northumberland”
March 1, 2017 marked another milestone for Qoints, as the Toronto team moved into IBM’s Innovation Space located at 185 Spadina Ave! We are beyond excited with a new spark of energy, and believe partnering with IBM will foster many opportunities to grow and pursue our vision of empowering intelligent, data-driven marketing solutions. IBM is … Continue reading “Qoints Moves Into IBM Incubator”
2017 is well on it’s way and as marketers, we recognize (as in any other year) that we’ll be introduced to new technologies and new channels to learn and ply our skills on. One constant, however, will be the existence of both brands and agencies, a relationship which has been fortified by the resurgence of the … Continue reading “Pay-For-Performance: The New Industry Standard?”
Credit: Scott Corman Photography On Tuesday November 1, Qoints and OCAD U’s Imagination Catalyst hosted their first collaborative event together in a series we’re calling the “State of MarTech.” The purpose of this event, and future State of MarTech events, is to discuss and dissect the current Marketing Technology (MarTech) landscape, and how it might … Continue reading “State of MarTech: Artificial Intelligence vs The Human Touch (Event Recap)”
Qoints to introduce digital marketing benchmarks for Household Goods and Health & Beauty on January 1, 2017 As of JANUARY 1, 2017, Qoints will be expanding the index with 2 BRAND NEW categories. We are proud to make benchmarks for the HOUSEHOLD GOODS and HEALTH & BEAUTY categories available to all of our customers. There will … Continue reading “Household Goods and Health & Beauty Being Added To Qoints Digital Marketing Benchmarks”
People often delay starting complex projects because all they can see ahead are the challenges and complexities involved in completing such projects. If something seems too daunting of an up-hill battle to ever complete, it’s very hard to get started. Those who might feel too discouraged to begin can overcome this mental barrier by breaking … Continue reading “The 8 Step Marketing Measurement Plan”
It’s important for brands to reach their customer and make a quality connection instantly – in the most cost-effective manner possible. Facebook may serve as a great channel to target Moms with a Food & Beverage coupon promotion, but depending on the tactics being employed and the customer being targeted, other channels may drive … Continue reading “Shopper Marketing: How To Find The Right Channel Mix For Your Promotion”
Since the dawn of the digital age, futurists have predicted the demise of brick and mortar stores. Experts anticipated a shift to online shopping, with physical stores becoming obsolete next to the 24/7 availability of the online store. Why would consumers waste their time going to a store, when they can get everything they need … Continue reading “Shopper Marketing: Exploring Different Tactics and Their Potential Relationship with Sales Lift”
Increasing Sales Lift with Digital Promotions Today’s marketers are facing ever-increasing demands to grow their business through more effective and efficient techniques. By placing a much-needed emphasis on improving and institutionalizing the tactical mix of promotional attributes, brands can more successfully build their businesses in a predictive manner. This report will explain how to increase your … Continue reading “CPG Digital Shopper Marketing Promotional Landscape 2016”
Yesterday, July 3, 2016, marks three years since we officially incorporated Qoints – our champagne birthday nonetheless! We’ve come a long way in that time but have many goals still to accomplish. As we grow as a company, we felt that this anniversary would be the perfect time to unveil a new, more mature identity in … Continue reading “Qoints Turns 3 Years Old And Matures With New Identity”
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