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What Are Micro-Campaigns And Why Are They The New Norm?

In today’s competitive marketing environment, firms place various strategic bets on different channels (hence the term “omnichannel”), rather than spending the entire budget on a single campaign and hoping for the best. In the age of data, traditional channels such as radio and print advertising typically have little impact and produce small or hard-to-measure ROI. Marketing departments … Continue reading “What Are Micro-Campaigns And Why Are They The New Norm?”
How Marketers Are Using Real-time Data As Their Secret Weapon

Marketing is an art. Marketers create campaigns and drive awareness for their product or service by designing creative visuals and writing concise text. As we transition into a hyperconnected society, however, marketing is starting to blur the line between art and science. Data-driven marketers use valuable insights from consumers’ online activities to more effectively target … Continue reading “How Marketers Are Using Real-time Data As Their Secret Weapon”
Qoints Inks Partnership With Brand Activation Association

Strategic partnership with Brand Activation Association helps Qoints expand baseline benchmarks for Food & Beverage, Health & Beauty and more! Qoints is excited to announce their official partnership with the Brand Activation Association (BAA). The BAA, which is a division of the Association of National Advertisers (ANA), is made up of brand marketers, agencies, service companies and law … Continue reading “Qoints Inks Partnership With Brand Activation Association”
5 Canadian Marketing Technologies That EVERY CPG and Retail Brand Needs To Start Using In 2016

If you think that marketing technologies drove disruption for CPG manufacturing and retail in the last five years, you haven’t seen anything yet. Get ready for the next five years! It will be very interesting to measure how many new emerging marketing technologies drive the evolution of consumption behaviors over the next few years. It’s … Continue reading “5 Canadian Marketing Technologies That EVERY CPG and Retail Brand Needs To Start Using In 2016”
How Digital Will Drive Business Revenue in 2020

A recently published article by Nigel Fenwick summarizing a Forrester report suggests that global executives are very optimistic about how digital will change their business. 46% of executives surveyed believe that within the next five years, digital will have an impact on more than half of their sales. This implies not only major awareness of digital’s potential … Continue reading “How Digital Will Drive Business Revenue in 2020”
43North WIN! A 250K Prize means US Expansion to Buffalo and Beyond

As some of you have surely heard, Qoints was selected from over 11,000 applicants as a finalist in the prestigious 43North Business Idea Competition (the world’s largest business idea competition). We claimed a prize of $250,000 USD after competing in Buffalo at the end of October, and shared the stage with some of the world’s … Continue reading “43North WIN! A 250K Prize means US Expansion to Buffalo and Beyond”
Qoints Selected as Finalists in Prestigious 43North Business Idea Competition

Qoints, the Toronto-based intelligence tool for digital activation data, has been selected as one of eleven finalists for 43North, the world’s largest business idea competition. The competition awards $5 million between 11 companies each year to turn the best business ideas from around the globe into reality in Buffalo, NY. 43North is part of New … Continue reading “Qoints Selected as Finalists in Prestigious 43North Business Idea Competition”
Qoints Wins 3rd Annual N100 and Secures $100k in Equity Financing

Qoints, the Toronto-based performance benchmarking tool for digital marketers, was revealed as the winner of Northumberland’s third annual N100 Startup Competition. The win netted the company $100,000 in convertible debt towards their fundraising goal of $750,000. “Having an experienced lead investor is a major milestone for our fundraising efforts,” said Cory Rosenfield, co-founder and CEO … Continue reading “Qoints Wins 3rd Annual N100 and Secures $100k in Equity Financing”
Gambling With Your Digital Marketing Budget? Here’s How to Count Cards Instead

Managing a marketing budget is a high-stakes game of chance. Thousands, hundreds of thousands, sometimes even millions of dollars in media budgets rest on a marketer’s tactical choices – decisions that are made by 75% of marketers today without any statistical support. How are these tactical decisions being made, then? The truth is, tactics are … Continue reading “Gambling With Your Digital Marketing Budget? Here’s How to Count Cards Instead”
3 Steps to Successful Marketing Measurement

Stepping out of my house yesterday morning, I observed a scene that could have been the set of a disaster movie. There were two police officers, a fire fighter crew, three people from the hydro company, a moving van driver, and a cat. There were also flashing lights, barricades, pylons and police tape. A quick … Continue reading “3 Steps to Successful Marketing Measurement”