OUR STORY
Launched in 2013, Qoints is an award-winning company that is fundamentally changing the way marketers approach their digital campaigns.
Qoints is a spin-off of InfiniteSM,
a digital agency that successfully specialized in branded promotional applications since 2008. In 2013, one of our biggest clients asked for formal engagement projections prior to releasing a media budget for an upcoming promotion. They needed benchmarks in order to evaluate themselves properly – and we had results (and the rights to use them) from a number of comparable campaigns. We provided projections which set the brands expectations for the campaign which turned out to be quite accurate.
Around the same time
we noticed an international CPG company had a suspect campaign in market. Their agency knew changes were needed, but couldn’t justify the investment to their client. Using averages for campaigns with similar user experiences, we suggested a minor tweak to the flow (minimal cost) and the campaign saw a 105% increase on their conversion rate from paid media. From there the market opportunity became clear, and Qoints was born.
MEET CORY ROSENFIELD Co-Founder & CEO
A serial entrepreneur, Cory had his first exit at the age of 20 in the IT services space prior to starting InfiniteSM. His responsibilities as Chief Social Officer of InfiniteSM included overseeing clients’ social and Facebook strategy, ideation and user experience of custom apps, and execution of digital promotions for major brands. As CEO of Qoints, Cory’s energy is mainly focused on product vision and business development. He studied business at Wilfrid Laurier University and Construction Engineering at Conestoga College – today, he is a member of the Toronto Youth Entrepreneur Advisory Body and the South Core Innovation Hub. Cory was nominated for the Ernst & Young Entrepreneur of the Year Award (2012), is the winner of the CIBC Innovation Award (2014) and recently was named one of the Top 20 Under 40 Innovative Jews in Toronto.
MEET HARRIS MAXWELL Co-Founder & COO
Harris was responsible for overseeing operations and project managing creative and technical projects for small business clients as well as major brands during his time as COO of InfiniteSM. For Qoints he is responsible for legal, HR, non-dilutive funding/tax credits, accounting and project management for the development team. Harris graduated with honours from the University of Waterloo in 2009 earning a Bachelor of Arts degree.
