According to a new report from Econsultancy and Responsys , just over two-thirds (70 percent) of businesses are planning to increase investment in digital marketing technology in 2014, whereas 28 percent maintain and just 2 percent decreases investments. Econsultancy elaborates: CRM takes the top spot when it comes to technology investment, with half (49%) of companies surveyed planning to … Continue reading “Marketers Increase Investments in CRM, Analytics and Email in 2014”