The online world moves fast. Digital marketing as a whole has been around in one form or another for almost 20 years, since the dawn of the commercial internet; it’s not new. But technology and culture continue to change so rapidly that “Internet Marketing” means something new about every 18 months. If you’re not deeply … Continue reading “3 Ways Digital Marketing is Kicking Traditional Marketing’s Ass”
Tag: Marketing Budgets
Marketers Increase Investments in CRM, Analytics and Email in 2014
According to a new report from Econsultancy and Responsys , just over two-thirds (70 percent) of businesses are planning to increase investment in digital marketing technology in 2014, whereas 28 percent maintain and just 2 percent decreases investments. Econsultancy elaborates: CRM takes the top spot when it comes to technology investment, with half (49%) of companies surveyed planning to … Continue reading “Marketers Increase Investments in CRM, Analytics and Email in 2014”