Digital marketers are swimming in data. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click, social engagement, and much more. Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. … Continue reading “Are You Drowning in Digital Marketing Data? (Advantages of Better Digital Marketing Intelligence)”
Tag: Analytics
My Digital Marketing Reports Were Useless, Until My Agency Did This
How Smart Are Your Marketing Reports? The Value of Digital Marketing Benchmarking Mature media channels have industry benchmarks like JD Power and Nielsen, but digital marketers have yet to catch up to this level of benchmarking and industry-wide comparison. Most brands and digital marketing agencies are only operating with a low level of Digital Marketing … Continue reading “My Digital Marketing Reports Were Useless, Until My Agency Did This”
Social Media Analytics: How To Track Your Marketing Campaigns
A Digital Marketers Guide to Social Contest Tracking and Reporting Are you tracking your social media marketing? Social media analytics goes a long way to improve ROI and campaign performance Life as a brand marketer moves pretty fast. There is often pressure to get your campaigns into market very quickly, while juggling multiple projects and deadlines. … Continue reading “Social Media Analytics: How To Track Your Marketing Campaigns”
Marketers Increase Investments in CRM, Analytics and Email in 2014
According to a new report from Econsultancy and Responsys , just over two-thirds (70 percent) of businesses are planning to increase investment in digital marketing technology in 2014, whereas 28 percent maintain and just 2 percent decreases investments. Econsultancy elaborates: CRM takes the top spot when it comes to technology investment, with half (49%) of companies surveyed planning to … Continue reading “Marketers Increase Investments in CRM, Analytics and Email in 2014”