A Digital Marketers Guide to Social Contest Tracking and Reporting Are you tracking your social media marketing? Social media analytics goes a long way to improve ROI and campaign performance Life as a brand marketer moves pretty fast. There is often pressure to get your campaigns into market very quickly, while juggling multiple projects and deadlines. … Continue reading “Social Media Analytics: How To Track Your Marketing Campaigns”
Tag: Analytics Software
Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/ Performance Management Software Market Grew Seven Percent in 2012
Worldwide business intelligence (BI), corporate performance management (CPM) and analytics applications/performance management software revenue totaled $13.1 billion in 2012, a 6.8 percent increase from 2011 revenue of $12.3 billion, according to Gartner, Inc. Tough macroconditions and confusion related to emerging technology terms led to more muted market growth than in previous years. Table 1. Top 5 BI, … Continue reading “Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/ Performance Management Software Market Grew Seven Percent in 2012”