Digital marketers are swimming in data. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click, social engagement, and much more. Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. … Continue reading “Are You Drowning in Digital Marketing Data? (Advantages of Better Digital Marketing Intelligence)”
Tag: Business Intelligence
Deloitte: CMOs are Begging for Digital Marketing Intelligence
Marketing Mag’s featured article of the day last Wednesday made us smile because it essentially repeats what we’ve been saying for the last year: marketers aren’t even getting close to as much value from their data as they could be. Why is that? They don’t know how. Deloitte Canada presented the study at last week’s … Continue reading “Deloitte: CMOs are Begging for Digital Marketing Intelligence”
Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/ Performance Management Software Market Grew Seven Percent in 2012
Worldwide business intelligence (BI), corporate performance management (CPM) and analytics applications/performance management software revenue totaled $13.1 billion in 2012, a 6.8 percent increase from 2011 revenue of $12.3 billion, according to Gartner, Inc. Tough macroconditions and confusion related to emerging technology terms led to more muted market growth than in previous years. Table 1. Top 5 BI, … Continue reading “Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/ Performance Management Software Market Grew Seven Percent in 2012”