Digital marketers are swimming in data. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click, social engagement, and much more. Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. … Continue reading “Are You Drowning in Digital Marketing Data? (Advantages of Better Digital Marketing Intelligence)”
Tag: comparative analytics
Social Media Analytics: How To Track Your Marketing Campaigns
A Digital Marketers Guide to Social Contest Tracking and Reporting Are you tracking your social media marketing? Social media analytics goes a long way to improve ROI and campaign performance Life as a brand marketer moves pretty fast. There is often pressure to get your campaigns into market very quickly, while juggling multiple projects and deadlines. … Continue reading “Social Media Analytics: How To Track Your Marketing Campaigns”
New to Big Data? Start Benchmarking!
A simple benchmark will tell you what you need to know. And you don’t have to be a stats geek to understand it. Digital data has never been easier to collect. Tools like Google Analytics make it possible for one-man shops to glean enterprise-level information. This is both a blessing and a curse. On the … Continue reading “New to Big Data? Start Benchmarking!”
How Benchmarking Predicted The Maple Leaf Collapse of 2014
We’re huge Toronto Maple Leafs freaks. But we’re also data freaks, which is why even though everyone around us was planning the Stanley Cup parade group back in February when the Leafs were challenging for home ice, we were waiting for the bubble burst. We saw it coming, not by looking at the team’s stats, … Continue reading “How Benchmarking Predicted The Maple Leaf Collapse of 2014”
The Inherent Flaw Of Digital Marketing Analytics
Analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful. Your conversion rate was 3%. Is that good? Engagement is down. Is it down across your competitive set or is it just you? Redemption rate exceeded targets by 10%. Was the bar set too … Continue reading “The Inherent Flaw Of Digital Marketing Analytics”