Analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful. Your conversion rate was 3%. Is that good? Engagement is down. Is it down across your competitive set or is it just you? Redemption rate exceeded targets by 10%. Was the bar set too … Continue reading “The Inherent Flaw Of Digital Marketing Analytics”
Tag: Competition
Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions
This is one of the top findings by Adobe’s research “Digital Roadblock: Marketers struggle to reinvent themselves.” Marketers know they must reinvent themselves, but don’t know how Sixty-four percent of marketers expect their role to change in the next year; 81% in the next 3 years. While two in five (40%) marketers surveyed stated that … Continue reading “Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions”
Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/ Performance Management Software Market Grew Seven Percent in 2012
Worldwide business intelligence (BI), corporate performance management (CPM) and analytics applications/performance management software revenue totaled $13.1 billion in 2012, a 6.8 percent increase from 2011 revenue of $12.3 billion, according to Gartner, Inc. Tough macroconditions and confusion related to emerging technology terms led to more muted market growth than in previous years. Table 1. Top 5 BI, … Continue reading “Gartner Says Worldwide Business Intelligence, CPM and Analytic Applications/ Performance Management Software Market Grew Seven Percent in 2012”