Digital marketers are swimming in data. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click, social engagement, and much more. Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. … Continue reading “Are You Drowning in Digital Marketing Data? (Advantages of Better Digital Marketing Intelligence)”
Tag: competitive intelligence
My Digital Marketing Reports Were Useless, Until My Agency Did This
How Smart Are Your Marketing Reports? The Value of Digital Marketing Benchmarking Mature media channels have industry benchmarks like JD Power and Nielsen, but digital marketers have yet to catch up to this level of benchmarking and industry-wide comparison. Most brands and digital marketing agencies are only operating with a low level of Digital Marketing … Continue reading “My Digital Marketing Reports Were Useless, Until My Agency Did This”
The Inherent Flaw Of Digital Marketing Analytics
Analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful. Your conversion rate was 3%. Is that good? Engagement is down. Is it down across your competitive set or is it just you? Redemption rate exceeded targets by 10%. Was the bar set too … Continue reading “The Inherent Flaw Of Digital Marketing Analytics”
Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions
This is one of the top findings by Adobe’s research “Digital Roadblock: Marketers struggle to reinvent themselves.” Marketers know they must reinvent themselves, but don’t know how Sixty-four percent of marketers expect their role to change in the next year; 81% in the next 3 years. While two in five (40%) marketers surveyed stated that … Continue reading “Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions”