Digital marketers are swimming in data. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click, social engagement, and much more. Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. … Continue reading “Are You Drowning in Digital Marketing Data? (Advantages of Better Digital Marketing Intelligence)”
Tag: digital marketing intelligence
What Data Should I Track? 3 Questions Many Respected Brands and Agencies Aren’t Asking, But Should Be
Most consumer marketers don’t know what to track when running a digital marketing campaign. If you are asking the question, what data should I track… you are further ahead than many. Smart marketers are just starting to ask this question. Think back to the last digital marketing campaign you worked on. 1. Did you have … Continue reading “What Data Should I Track? 3 Questions Many Respected Brands and Agencies Aren’t Asking, But Should Be”
Deloitte: CMOs are Begging for Digital Marketing Intelligence
Marketing Mag’s featured article of the day last Wednesday made us smile because it essentially repeats what we’ve been saying for the last year: marketers aren’t even getting close to as much value from their data as they could be. Why is that? They don’t know how. Deloitte Canada presented the study at last week’s … Continue reading “Deloitte: CMOs are Begging for Digital Marketing Intelligence”
Digital Marketing Intelligence & Competitive Benchmarking: What is Qoints?
We help marketers make smarter decisions! Qoints is a SaaS solution for Digital Marketing Intelligence (DMI) & Competitive Benchmarking. Watch our explanatory video to learn more…
The Inherent Flaw Of Digital Marketing Analytics
Analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful. Your conversion rate was 3%. Is that good? Engagement is down. Is it down across your competitive set or is it just you? Redemption rate exceeded targets by 10%. Was the bar set too … Continue reading “The Inherent Flaw Of Digital Marketing Analytics”