Digital marketers are swimming in data. Even the simplest digital campaigns come with data such as Facebook reach, website pageviews, email open rates, click-through and conversion rates, web page bounce rates, retweets, cost per click, social engagement, and much more. Perhaps it’s more accurate, then, to say that digital marketers are actually drowning in data. … Continue reading “Are You Drowning in Digital Marketing Data? (Advantages of Better Digital Marketing Intelligence)”
Author: qoint
What Data Should I Track? 3 Questions Many Respected Brands and Agencies Aren’t Asking, But Should Be
Most consumer marketers don’t know what to track when running a digital marketing campaign. If you are asking the question, what data should I track… you are further ahead than many. Smart marketers are just starting to ask this question. Think back to the last digital marketing campaign you worked on. 1. Did you have … Continue reading “What Data Should I Track? 3 Questions Many Respected Brands and Agencies Aren’t Asking, But Should Be”
Qoints Selected for NCFA Showcase March 3, 2015
TORONTO – February 13, 2015 — Qoints Inc. is happy to announce that it has been selected as one of 12 companies to pitch as part of the live showcase for start-ups during the 2015 Canadian Crowdfunding Summit on Tuesday March 3, 2015. The summit is the first crowdfunding conference of its kind in Canada … Continue reading “Qoints Selected for NCFA Showcase March 3, 2015”
My Digital Marketing Reports Were Useless, Until My Agency Did This
How Smart Are Your Marketing Reports? The Value of Digital Marketing Benchmarking Mature media channels have industry benchmarks like JD Power and Nielsen, but digital marketers have yet to catch up to this level of benchmarking and industry-wide comparison. Most brands and digital marketing agencies are only operating with a low level of Digital Marketing … Continue reading “My Digital Marketing Reports Were Useless, Until My Agency Did This”
Deloitte: CMOs are Begging for Digital Marketing Intelligence
Marketing Mag’s featured article of the day last Wednesday made us smile because it essentially repeats what we’ve been saying for the last year: marketers aren’t even getting close to as much value from their data as they could be. Why is that? They don’t know how. Deloitte Canada presented the study at last week’s … Continue reading “Deloitte: CMOs are Begging for Digital Marketing Intelligence”
What’s Your Digital Marketing IQ? The 4 Levels of DMI (Digital Marketing Intelligence)
This post is the first in a series of articles exploring the 4 levels of DMI and how organizations can improve their data-driven marketing efforts to move up the DMI ladder. Digital Marketing Intelligence (DMI) is the ability to derive actionable insight from the data you collect. Executed properly, a DMI strategy supports a marketing … Continue reading “What’s Your Digital Marketing IQ? The 4 Levels of DMI (Digital Marketing Intelligence)”
3 Ways Digital Marketing is Kicking Traditional Marketing’s Ass
The online world moves fast. Digital marketing as a whole has been around in one form or another for almost 20 years, since the dawn of the commercial internet; it’s not new. But technology and culture continue to change so rapidly that “Internet Marketing” means something new about every 18 months. If you’re not deeply … Continue reading “3 Ways Digital Marketing is Kicking Traditional Marketing’s Ass”
Qoints: 2014 Year in Review and Outlook for 2015
2014 Highlights 2014 was a big year for Qoints. We’re grateful for all the help, encouragement, hype, and enthusiasm we’ve received from the brands, marketers, investors, advisors and friends in our network. Looking back on how far we’ve come in these 12 short months makes us realize the importance of surrounding ourselves with great people. … Continue reading “Qoints: 2014 Year in Review and Outlook for 2015”
Social Media Analytics: How To Track Your Marketing Campaigns
A Digital Marketers Guide to Social Contest Tracking and Reporting Are you tracking your social media marketing? Social media analytics goes a long way to improve ROI and campaign performance Life as a brand marketer moves pretty fast. There is often pressure to get your campaigns into market very quickly, while juggling multiple projects and deadlines. … Continue reading “Social Media Analytics: How To Track Your Marketing Campaigns”
How Qoints Is Able To Drive Dollars From Your Digital Marketing Data
It’s incredible how much digital marketing data is recorded yet completely ignored! Figuring out how to use marketing engagement data to make smarter decisions is one of the biggest challenges facing digital brand marketers today. According to a CMO study, enterprise marketers said they spend 8% of their marketing budgets on marketing analytics (in 2012), and … Continue reading “How Qoints Is Able To Drive Dollars From Your Digital Marketing Data”