5 Factors That Will Help You Get A Good Conversion Rate On Your Contest There are a number of factors that will impact a digital promotions conversion rate. In this post, I will talk about contest conversion rates specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, … Continue reading “What Is A Good Conversion Rate For My Contest?”
Author: qoint
Digital Marketing Intelligence & Competitive Benchmarking: What is Qoints?
We help marketers make smarter decisions! Qoints is a SaaS solution for Digital Marketing Intelligence (DMI) & Competitive Benchmarking. Watch our explanatory video to learn more…
New to Big Data? Start Benchmarking!
A simple benchmark will tell you what you need to know. And you don’t have to be a stats geek to understand it. Digital data has never been easier to collect. Tools like Google Analytics make it possible for one-man shops to glean enterprise-level information. This is both a blessing and a curse. On the … Continue reading “New to Big Data? Start Benchmarking!”
How Benchmarking Predicted The Maple Leaf Collapse of 2014
We’re huge Toronto Maple Leafs freaks. But we’re also data freaks, which is why even though everyone around us was planning the Stanley Cup parade group back in February when the Leafs were challenging for home ice, we were waiting for the bubble burst. We saw it coming, not by looking at the team’s stats, … Continue reading “How Benchmarking Predicted The Maple Leaf Collapse of 2014”
The Inherent Flaw Of Digital Marketing Analytics
Analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful. Your conversion rate was 3%. Is that good? Engagement is down. Is it down across your competitive set or is it just you? Redemption rate exceeded targets by 10%. Was the bar set too … Continue reading “The Inherent Flaw Of Digital Marketing Analytics”
Big Data vs Small Data… What’s The Deal?
Marketing measurement is a big problem, but the solution to the problem doesn’t also have to be big. In fact, it can be small. On Monday afternoon, I met my friend Reuben to get caught up over a coffee. I always enjoy our chats as they usually cover a wide range of interesting topics. Reuben … Continue reading “Big Data vs Small Data… What’s The Deal?”
Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions
This is one of the top findings by Adobe’s research “Digital Roadblock: Marketers struggle to reinvent themselves.” Marketers know they must reinvent themselves, but don’t know how Sixty-four percent of marketers expect their role to change in the next year; 81% in the next 3 years. While two in five (40%) marketers surveyed stated that … Continue reading “Marketers Recognize Importance of Data, But Aren’t Widely Using it to Make Informed Decisions”
Marketers Increase Investments in CRM, Analytics and Email in 2014
According to a new report from Econsultancy and Responsys , just over two-thirds (70 percent) of businesses are planning to increase investment in digital marketing technology in 2014, whereas 28 percent maintain and just 2 percent decreases investments. Econsultancy elaborates: CRM takes the top spot when it comes to technology investment, with half (49%) of companies surveyed planning to … Continue reading “Marketers Increase Investments in CRM, Analytics and Email in 2014”
Gartner Forecasts That The SaaS Market Will Grow To $32.8 Billion In 2016
This article was originally written by Ben Sesser and published on Pandodaily.com entitled “Memo to this years YC class: It’s damn hard to build an enterprise company” — Among VCs and entrepreneurs like myself, there’s a lot of talk about the recent pivot from consumer startups to enterprise software. It seems that many young founders have now decided they’d rather … Continue reading “Gartner Forecasts That The SaaS Market Will Grow To $32.8 Billion In 2016”
Five Years From Now, CMOs Will Spend More on IT Than CIOs Do
The original posting of this article was written by Lisa Arthur and can be found on Forbes here. Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more … Continue reading “Five Years From Now, CMOs Will Spend More on IT Than CIOs Do”