How Smart Are Your Marketing Reports? The Value of Digital Marketing Benchmarking Mature media channels have industry benchmarks like JD Power and Nielsen, but digital marketers have yet to catch up to this level of benchmarking and industry-wide comparison. Most brands and digital marketing agencies are only operating with a low level of Digital Marketing … Continue reading “My Digital Marketing Reports Were Useless, Until My Agency Did This”
Tag: Big Data
Big Data vs Small Data… What’s The Deal?
Marketing measurement is a big problem, but the solution to the problem doesn’t also have to be big. In fact, it can be small. On Monday afternoon, I met my friend Reuben to get caught up over a coffee. I always enjoy our chats as they usually cover a wide range of interesting topics. Reuben … Continue reading “Big Data vs Small Data… What’s The Deal?”
Five Years From Now, CMOs Will Spend More on IT Than CIOs Do
The original posting of this article was written by Lisa Arthur and can be found on Forbes here. Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more … Continue reading “Five Years From Now, CMOs Will Spend More on IT Than CIOs Do”